Vol. 3 No. 1 (2026): Marketica: Jurnal Ilmiah Pemasaran

Articles

• Pengaruh Reputasi Merek Dan Kualitas Layanan Terhadap Minat Beli Di Blibli Store The Park Sawangan Mall Depok

  M Iqbal Ramadhan Kurniawan, Cornelia Durmaya Manik

  1-15

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  Abstract Views: 0 times Dowloaded: 0 times |Published: 2026-01-23

• Pengaruh Strategi Pemasaran Dan Brand Image Terhadap Repurchase Intention Konsumen Olshop By Shara Di Jakarta Selatan

  Debbi Ardiyanti, Iis Noviyanti

  16-31

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  Abstract Views: 0 times Dowloaded: 0 times |Published: 2026-01-23

• Pengaruh Kampanye Social Media Dan Persepsi Harga Terhadap Keputusan Pembelian Di Bogibo Apparel Kota Bogor

  Muhammad Ilhamsyah, Nani Nani

  32-49

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  Abstract Views: 0 times Dowloaded: 0 times |Published: 2026-01-31

• Business Process Analysis, Business Process Modeling, Business Process Management, Business Process Reengineering; Digital Workflow; Bottleneck Analysis; Operational Efficiency; Project-Based Organization; Cash Flow Management; Key Performance Indicators

  Beny Indrawan Saputra, Dian Gustiani, Agus Andriyana, Ahmad Diponegoro, Siti Mardiana

  50-64

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  Abstract Views: 0 times Dowloaded: 0 times |Published: 2026-01-12